Nothing is more frustrating than digging through your beach bag and you can't find anything, that you swore you packed, and of course at the end of the day, you find it!

I've been a serial beach bag buyer. I had one from target that I actually bought twice because it kept ripping but I loved the style. I finally caved and bought the ever so popular Bogg bag! Well, I am thrilled that I did.
For organization:
chenille "beach" bag that fits my sunscreen spray and lotion.
Chenille "snacks" bag to fit all of the chips and bar for the kids on-the-go
The bags inside of the bag itself are awesome to hold keys and your phone.
Tips:
Rolling up towels prior to putting them in the bag
Keeping everything upright
Personalization:
There are so many options online right now. I recently purchased the "momlife" beachy theme "charms" for my bag, but I have been looking at the sports themed ones as well for when my sons start soccer.
Pros:
Because the bag is more expensive, I definitely weighed out the pros and cons before getting it. I will say it stays in NEW condition and is super lightweight.
Cons:
It does not fit well on strollers, in my opinion -- but I still carry it due to it being lightweight. It is a big costly compared to most beach bags, but is longer lasting, so you will get your money worth!
Since buying this bag, it's like when you buy a new car and look around-- literally everyone has it!
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